If you want to be seen and heard by your target audience, Facebook Marketing is a great way to go. The site has over 1.7 million active users globally, representing a wide variety of demographics. Moreover, users spend an average of two hours and 24 minutes on Facebook each day. Facebook is also one of the most popular social networks on the internet, with 20 percent of the global population using it.
Facebook also provides detailed insights into what types of content are engaging audiences. Its Audience Insights feature helps marketers determine what types of content are appealing to their target audience. For example, the number of likes a post gets is an indication of the engagement of that audience. A high number of likes indicates that a user is likely to be a brand evangelist. On the other hand, a high number of dislikes means that the content isn’t attracting the target audience.
In addition, you can also add images and videos to your Facebook marketing campaigns. Posts that include images have 2.3X more engagement than those without. In fact, 87% of total interactions are triggered by posts that include images. Facebook offers the ability to create custom audiences for each of these audiences. This way, you can create customized audiences for your marketing campaigns.
Facebook Marketing is an essential aspect of online marketing, and trends are constantly changing in this space. In 2019, video was the king of content, and it will continue to play an integral part in Facebook marketing in 2020. If you want to succeed with your Facebook marketing campaign, make sure you follow these trends. If you want your brand to remain relevant and influential, you need to create content that will appeal to your audience.
When creating ads on Facebook, you should first decide on the objective of your campaign. Most businesses can use the Ad Manager, but larger advertisers should use the Power Editor. There are three categories of objectives: daily, weekly, and lifetime. You can also choose a schedule for your ads. Once you’ve chosen an objective, you can start testing your ads.
Facebook Messenger is another way to engage with your audience. Whole Foods, for instance, uses Facebook Messenger to help customers find recipes. Customers can search for products and send emojis. Messenger will then send a recipe that includes the emoji. This allows customers to receive a personalized experience, akin to a concierge. Facebook has conducted research that found that over 55% of people feel more personal with brands that use messaging for business. And over 68% say messaging will improve their customer experience.
Messenger has more than 1.3 billion monthly active users, which means it can be a useful tool for marketers. Businesses should consider adding this feature to their social media marketing strategy to engage their audiences. It can increase their sales conversion by up to 25 percent.