If you want to create a podcast that has a big impact on your audience, you need to consider how to market it. You must coordinate your marketing plan with your audience, and you must determine the right time to launch your podcast. Launching your podcast a couple of weeks in advance is the ideal way to build momentum.
During this phase, you will focus on developing your primary distribution channels, including your podcast website and podcast platforms. In addition, you will create a visual identity that will draw listeners in. For example, you should consider your brand’s color scheme and style, as well as your show guides. For each of these areas, you need to develop a distribution plan and create various assets.
One of the best ways to promote your podcast is through word-of-mouth advertising. You should attend events related to your industry, where the audience you’re trying to reach is present. During these events, mention your podcast to people you meet and network. You’ll be surprised how many people respond to the message of a podcaster.
Another way to promote your podcast is by signing up for virtual communities. These sites can help you connect with journalists and build relationships with them. You can also sign up as a source on these sites, which will allow you to gain credibility as an authority on a topic. Just make sure that you don’t spam the communities, though. You don’t want to promote your podcast right away, so take the time to build relationships.
Don’t forget that the artwork you use to promote your podcast is critical. The artwork should convey what you’re trying to say and stand out on directories such as Apple Podcasts. You can find a variety of free templates on sites such as Canva. These templates are easy to edit and customize, and the design interface is easy to understand.
While it may seem daunting to create your podcast, you should focus on the five questions above to ensure it’s a success. By doing so, you’ll have a clear roadmap for your podcast and can make creative design decisions. For example, your podcast’s name is a first impression for the listener and will influence their decision whether or not to listen.
Another way to market your podcast is to interview experts in your industry. You can build your network with other experts, and eventually sell your product or service to them. By creating interviews and featuring experts, you’ll build a loyal following. This is the fastest way to generate leads and build relationships. Your listeners will look forward to hearing your voice and your content.
Podcasting isn’t difficult if you use the right tools. You can get started with a free audio recording software like Hindenburg or a $20 subscription to Zencastr. Setting up a podcast is similar to starting a YouTube channel or a blog. Half of the success is choosing the right topic. Choose a topic that relates to your business and your brand.