Author Archives: Carmen Chan

Good Marketing Copywriting

Good marketing copywriting is not just a matter of being able to write a catchy phrase. Good copywriting is about being able to articulate your point, in a language that is easy to comprehend and read. It is also about … Continue reading

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What to Consider Before Choosing an Advertising Agency

Hiring an advertising agency is one of the more popular ways that companies in Hong Kong choose to advertise their products and services. However, there are a few things you should know before you decide on which agency you want … Continue reading

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The Benefits of Hiring a Branding Agency

A branding agency is basically a company that specializes in branding and creating new brands. The main function of a brand agency is to develop, plan and implement branding campaigns for client companies, such as advertising, marketing, and promotions. The … Continue reading

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E-commerce Tips and Tricks For Online Businesses

Many e-commerce companies are making use of their e-mail lists to promote their products and services by sending good e-commerce tips. They follow this up by having a good E-commerce remarking system wherein a user can leave a comment, which … Continue reading

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How the Mobile Marketing Industry Will Change

The digital marketing strategies today are definitely evolving to change the way consumers shop. Traditional methods of marketing have always included television, radio, print and direct mail. Of course, there’s the Internet as well, but it hasn’t been quite the … Continue reading

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Five Steps To Better Online Advertising

A good online marketing strategy is the cornerstone of your digital marketing efforts. The core of your business is dependent on how you use your online advertising and marketing channels to drive traffic and conversions to your sales pages. Online … Continue reading

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How to Promote a Brand Using Digital Marketing

In the age of social media, it’s no wonder that many marketing professionals are turning to content marketing to help promote their businesses. It’s proven to be an effective method to help build customer loyalty, because of the high return … Continue reading

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Top Trends for Google’s Digital Marketing

In many ways, the future of Google’s digital marketing lies in its ability to reach and capitalize on social media. Here are some of the major trends that will take hold in the world of digital marketing: Google gives instant … Continue reading

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Digital Marketing Tactics – Use the Power of Conversation to Increase Conversions

For digital marketing, the most important thing is to convert that potential customer into a paying customer. For it to work, the flow of information, or the flow of thought, or the flow of conversation needs to be useful to … Continue reading

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What’s the Difference Between Digital Marketing and Inbound Marketing?

If you’re looking for some fresh ideas on what to do in the world of marketing, you might be interested in this article on the difference between the two of them. In this article, we’ll be discussing the role of … Continue reading

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