While it’s still a relatively new app, Clubhouse is attracting interest from brands looking to establish more authentic, human connections with their audiences. Despite the app’s exclusivity (it requires an invite to use) and current waitlist of would-be users, many marketers are optimistic about its potential.
One of the more intriguing features is Clubhouse’s ability to host a variety of conversations on the same subject at once. This allows participants to interact and exchange ideas in real-time, fostering more conversation and collaboration. And because the conversations are broadcast live, it’s easy to see how this could be a valuable tool for influencer marketing as well.
In order to promote a product on Clubhouse, influencers can open a room about it and add a call to action for followers to join the discussion. Brands can also sponsor popular rooms by paying to have a moderator read a short promotional message at the beginning and end of the session. Alternatively, some brands even offer to be the title sponsor of an event and add “XYZ Company presents” to the event title and description.
The key to promoting products on Clubhouse is to not oversell them. People who enter rooms are there to learn and build relationships, not be bombarded with sales messages. Instead, brands should focus on demonstrating their expertise in the topic, providing tips, best practices and use cases while making soft references to their products or solutions.
Another thing to keep in mind when promoting products on Clubhouse is that you can’t link to a website or social media profiles in your profile. This makes it essential to optimize your profile and make sure your audience can find your business online.
As the popularity of Clubhouse continues to grow, it’s important for businesses to have a plan in place to leverage this social networking platform. While the platform is currently in its early stages, it has already been effective for generating awareness, building communities and creating engagement.
With the rise of stay-at-home orders and busy lifestyles, consumers are looking for ways to connect with each other and with their favorite brands. Whether it’s sharing behind-the-scenes photos on Instagram or hosting discussions on Clubhouse, the opportunity to build community and create connection with consumers will only increase.
Clubhouse is a great way to generate leads and build an engaged community, but it’s important to remember that this type of marketing doesn’t replace other channels like social media and email. Brands should continue to invest in these channels to reach and engage their audience.
If you’re interested in learning more about how to implement Clubhouse Marketing for your business, check out the following resources: