Digital marketing is an umbrella term for all the tools and methods used to promote, sell and market products or services online. It is a huge field with many specialties and a lot to learn. However, there are tons of great resources to help you get started in this fascinating career path.
Digital marketers have a very important responsibility: they are responsible for driving traffic and ultimately sales to websites. They use a wide variety of marketing tactics, from SEO to social media, content marketing and email marketing to generate leads. The right digital marketing course can provide the foundation you need to launch a successful career in this highly lucrative and rapidly growing field.
If you’re looking for a comprehensive and beginner-friendly digital marketing course, look no further than this free course from Udacity. This Nanodegree program will teach you everything you need to know about the fundamentals of digital marketing and give you hands-on experience with each topic. You’ll learn how to optimize your website and make it searchable, create compelling social media posts, build a Google Adwords campaign from scratch, and more. The Nanodegree also comes with access to career services, including Github portfolio reviews and resume feedback, so you can make sure you’re prepared for your next job search.
This post-graduate course is a bit more expensive, but it’s a great option for those who want to learn digital marketing from a reputable source. The course is taught by a team of seasoned marketing professionals and covers all the core aspects of digital marketing. You’ll learn how to use popular tools like Semrush and Google Analytics, as well as more advanced concepts like reputation management and language targeting. The course is available online, and you’ll receive a certification after passing the final exam.
The course is geared more towards existing business professionals than beginners, and it costs a fair bit of money. But it’s worth the investment if you’re serious about your career in digital marketing. It’s offered by the prestigious university of Stanford, and you’ll get a valuable education from some of the top minds in the field. You’ll even gain a mentorship opportunity with an industry leader and network with other alumni.
Whether you’re just starting out or looking to add digital marketing skills to your resume, this free course from Simplilearn is a great place to start. It’s easy to navigate, with bite-sized lessons and action items to keep you engaged. The course is self-paced, so you can work on it at your own pace. Once you complete the course, you’ll have a global recognized certification to show for your efforts. Plus, you’ll get a free LinkedIn profile and Simplilearn career services. What’s not to love?