WeChat is one of the largest social networks in China. With over 1.5 billion monthly active users, it’s a great place to market your brand, especially if you’re trying to get started with marketing in the country. But many brands don’t know how to effectively use the platform. Luckily, WeChat offers a variety of marketing options, from paid advertising to content marketing.
WeChat advertising is divided into several types, including account ads, moments ads, mini apps, and banner ads. All of them are effective ways to reach a filtered audience and increase brand exposure. They also allow you to target your audience by age, gender, location, and education. In addition to the standard ads, you can set up chatbots for customer support.
The most important element of any WeChat advertising strategy is to create high-quality content. Content can be entertaining or informative, depending on your audience. It’s also a good idea to post original content that your audience won’t be able to find elsewhere. This is especially true in China, where audiences want content that is meaningful to them.
Another way to attract users is to offer an incentive or reward for their loyalty. This can be in the form of an app download or a product. You can also print QR codes on your packaging, which can drive traffic to your website. These tactics are also useful for generating repeat purchases.
One of the biggest advantages of using WeChat as a marketing channel is that it’s a universal platform, which means it’s accessible by anyone. Users can transfer money to friends, make purchases, and hail a cab with WeChat Pay.
Using WeChat to promote your business can be costly, though. Generally, the price is in the range of $1450 per month. But if you’re willing to spend a little more, you can get access to more features. For example, you can design a sticker set or chatbot. If you’re not familiar with how to do this, you can hire a marketing agency in China.
The first step to promoting your WeChat business is to make sure you have an active account. A verified official account can help you get more search results, and get your brand noticed by Chinese consumers. Plus, you can also receive payments with WeChat Pay.
Moments ads are a new type of ad that can be used to increase engagement. They look like regular Moments posts, but are placed at the top or bottom of an article in the Moments section. When users click on the ad, they’ll see a call-to-action that takes them to a landing page. Typically, you’ll pay based on the number of exposures your ad receives.
Mini programs are another new advertising format. These are similar to banner ads, but the only difference is they can be installed on the WeChat app. Like banner ads, they can generate downloads. However, you don’t need to install them. To find a suitable program, you can do a search or check out the “Mini Programs Nearby” list.