Facebook is a popular social media platform. It has more than 1.5 million businesses and 70 million individuals marketing their goods and services through their Pages. This makes it a viable alternative to a traditional website. However, Facebook marketing requires a bit of effort and dedication on the part of the marketer.
First, you’ll want to create a Page for your business. You can do this yourself, or you can assign someone from your organization to do it for you. If you choose to assign an individual to this task, they will receive a verification code that they can use on their profile to get a verification badge.
Next, you’ll need to decide on an objective. The objective might be to boost your Page’s exposure or to get people to like your Page. Selecting one of these objectives is a good idea for most companies.
As you work with Facebook’s advertising tools, you’ll notice that they provide a lot of information about your audience. They can help you determine which type of content is most likely to attract your target audience. For example, you’ll learn which types of posts are the most popular and which ones drive the most engagement.
Facebook also offers an analytics tool that lets you know how your advertising campaign is performing. In addition to displaying data on your ads’ performance, you can monitor what your audience is doing on your Page, including what devices they are using, what kind of information they are seeking, and what other Pages they are following. These are valuable insights for the inbound marketer.
Finally, you’ll need to determine a budget for your Facebook advertising campaign. You can do this by selecting an appropriate schedule, which will allow you to evenly spread your budget over time. You can set a fixed budget, such as a daily budget, or opt for a lifetime budget.
Obviously, you’ll need to put your own spin on this exercise. The most obvious choice for this is the cover photo, which spans the top of your Page. When creating a cover image, make sure it’s a picture that reflects your brand’s personality. Also, be sure to include the correct information for your business, such as a contact name and phone number.
The most important element to remember when marketing on Facebook is to be helpful. While it may seem counterintuitive, Facebook actually does a better job of delivering content to your followers when you’re a helpful and supportive company. One way to do this is to offer behind-the-scenes photos of your workplace, or even share industry news that your customers would be interested in.
The Facebook dashboard also contains a number of fun and useful tools. The Facebook post box, for instance, is a great way to add images and a call-to-action button. Other options include adding a custom URL to your receipts, placing stickers on your store windows, or hosting 360-degree videos.
Using Facebook’s most innovative tools is a good way to learn about your audience and how to engage with them.