Facebook Marketing is a broad term that encompasses all of the online marketing efforts that utilize the social networking platform as a way to drive sales and traffic to a business’s website. These include not just the offline marketing efforts, which are conducted on the site but also the social media marketing campaigns which occur off of it. These efforts can be a great way to attract new customers, engage with current ones, and build long-term relationships with your most significant clients. However, just like any type of marketing, it requires a consistent strategy in order to reap maximum benefits.
One strategy that is frequently used to benefit Facebook Marketing is the utilization of the Facebook Audience Network. The Audience Network is essentially a tool which allows you to find and form relationships with your audience. Through the use of this tool, you will be able to find new audiences that are likely interested in the content provided on your website, as well as those that may already be interested in what you have to offer. This helps you establish relationships with your audience, which can result in increased engagement and, ultimately, more sales.
Another strategy, which has proven to be effective for Facebook Marketing is the use of newsfeed ads. Newsfeed ads allow you to create short ads that run across the right side of the newsfeed on Facebook. These newsfeed ads can often be highly targeted in order to best reach your audience. For instance, you may run an ad related to the content on your page or a product you sell. You can also target an engagement level based on recent sales or interaction with one or more of your customers.
The Facebook Ad Manager tool is another important resource. The Ad Manager allows you to manage your ads and view performance data within real time. This tool helps you make the most of the opportunities presented by the current interest and browsing habits of your audience. Ad Manager gives you valuable insight into your audience’s interests, behaviors and browsing habits. This allows you to create a custom ad tailored to their current needs and interests, maximizing the effectiveness of your marketing efforts.
A third important tool available to you through Facebook Marketing is the viral generator. The viral generator tool allows you to quickly create viral content for your business which will automatically spread across the platforms and social media networks. The viral generator allows you to engage with influencers who are seeking content related to your business or service. These influencers, in turn, can publish your content to their own fan pages or to their own networks. You will be able to receive rapid feedback about the content you are publishing and can increase your audience and marketing effectiveness.
In addition to these tools, you can use a variety of visual advertisements including Facebook Live ads, Canvas ads, VSA ads, and iPhone X ads. With Canvas ads, you can provide users with rich media visuals that go beyond the regular text-based advertising. These visuals can include graphics, 3D elements and other specialized graphical elements. With Canvas ads you can choose a wide range of formats from image files to JPEGs. These ads have the ability to go directly to Facebook or to other social media venues such as YouTube.