If you want to stay ahead of the competition, Digital Marketing Trends can help. The experts at Digital Marketing Benchmarks have put together a useful guide for digital marketers that explains why SEO is so important for promoting your brand online and why more companies are choosing to focus their resources elsewhere. With this knowledge, you will be better equipped to make the decisions that best serve your company’s interests and help you achieve the results you desire. Here, you will discover:
7 Digital Marketing Trends that set the course for future growth. This report tracks seven digital marketing trends that are setting the foundation for future success. Strategies to integrate these trends in your present approach. Data revealing which strategies are currently on the rise.
A brief discussion of two of the biggest trends in digital marketing: social media and chat Bots. Social media continues to dominate the landscape and chat bots have made their debut on leading social networks. These technologies combine the power of creating conversation with the ability to deliver dynamic content relevant to your customers. This new level of integration has streamlined promotions across brands and helped boost performance. However, to take full advantage of this functionality, it is important to have an easy-to-use, flexible and integrated channel that you can access from any device.
The “rise of augmented reality” is one of the two latest digital marketing trends impacting search engines and marketers. Companies have begun deploying augmented reality technology across the entire spectrum of their business activities. Consumers can access information at the touch of a button by scanning a barcode or smartphone app. Companies are leveraging this technology to promote their products, services and build brand awareness while driving efficiency and reduced cost.
Another one of the most important digital marketing trends for today and for the future is search engine optimization. SEO is critical for any online business to reach their goals and stay ahead of competition. With over 85% of Internet traffic passing through Google search engines, SEO is the single most important trend transforming the way businesses interact with their customers. New, innovative techniques and methods of optimizing content, incoming links and social media platforms are being utilized to increase website performance and draw traffic.
In the realm of Instagram, the top 3 trends for the future include, more personal stories, more Instagram videos and more engagement and interaction with fans. Instagram is one of the top places to share and consume stories, photos and videos from photographers and other users. Makers of luxury fashion products like Gucci, Dior and Celine Dion have all created Instagram accounts to connect directly with younger demographics. This direct engagement with younger demographics will undoubtedly continue to shape the future of marketing.