Digital Media is an umbrella term that encompasses all kinds of media that are transmitted, accessed, and consumed through the internet. This includes television, movies, music, radio, and more. It also covers the many web-based systems and apps that we use today, such as Facebook, Twitter, and YouTube.
Unlike traditional media, which are delivered as physical objects that contain information encoded into them (think paper newspapers and magazines), digital media is delivered as data — as in digital cables or satellites sending binary signals of 0s and 1s to devices that convert that data into audio, video, graphics, text, and other forms of media. This allows for easy transfer of files between different devices, and for the repurposing of that data for other purposes.
In the 21st century, most people have access to at least one piece of digital media, whether it is a smartphone or a computer. They use it for communication, shopping, entertainment, and even weather forecasts.
News and Journalism
In many ways, the digital world has altered the way that news is received by audiences around the globe. The Internet has made it possible to reach a broader audience, and many news organizations are now able to convey their stories across a range of modalities, such as written, audio, and video.
This shift in the way that people receive their news has helped to transform many of the existing business models and has opened new opportunities for some companies. These companies are now able to provide a broader range of services, and they can target their customers in a more personalized way.
Moreover, many of the new digital media outlets have developed unique niche markets, allowing them to focus on a narrow segment of a larger audience. For example, TMZ specializes in celebrity gossip, while Politico appeals to political junkies.
It is important to note, however, that the new news outlets do not always have the resources to cover the same topics that traditional news organizations can. This means that it is important for traditional news outlets to remain flexible, while also providing the content their audience needs in a variety of formats.
Digital Media and Entrepreneurship
While the Internet has created an abundance of new businesses, it has also made some old ones more lucrative than they were before. This is especially true of the digital media industry. It is now a highly profitable field, and there are some of the most successful corporations in history who specialize in this area.
For example, Netflix, Hulu, and Amazon are just a few examples of these types of companies. They are leaders in the online distribution of digital media and have revolutionized how people consume films and television.
Another important aspect of the digital media industry is that it is a growing field with an extremely high potential for growth and innovation. This is due in part to the fact that people are constantly looking for new ways to be entertained and informed.