Whether you are an entrepreneur in China, or a foreign company planning to enter the Chinese market, WeChat marketing is an essential tool to reach potential customers. WeChat is used by millions of people around the world, and it is one of the most influential communication platforms in China. WeChat provides a range of marketing options, including content marketing, campaigns, paid ads and more. The key to a successful WeChat marketing campaign is the right content, at the right time, in the right place.
WeChat has a variety of advertising options, including Account Ads, Moments Ads, Mini App Ads and Banner Advertising. These ads can be used to promote a business, promote a product or app, or promote a brand. These ads can be created as text or video ads. In addition to WeChat Moments Ads, advertisers can also run a Facebook-like campaign called the In-Feed ad, which can be run in the newsfeed of a user’s WeChat account.
WeChat recently launched a new feature, called a “time capsule,” which is similar to Instagram or Snapchat. The feature is available to brands, government organizations, celebrities, media and individuals. Once users scan the QR code, they will be directed to a mini program. These mini programs are designed to make it easier for users to get access to services. Typically, these mini programs offer users a free membership or a small cash bonus for participating in the activity. This can lead to customer loyalty and repurchases.
In order to use WeChat for your business, you must register a service account or a business account. The latter requires registration in mainland China, while the former is a service account only.
In order to create a WeChat account, you will need to fill out a form with your name, address, phone number, bank account information, and company information. After your account is verified, you can start creating mini-programs. These mini-programs can be used to promote your brand, provide customer service, or to engage in fan marketing. WeChat Groups are also a great way to engage and grow your brand. These groups are made up of people with similar interests.
You can also create stickers to share with your customers. Stickers are an important part of communication in China and other Asian countries. Some artists and brands offer sticker sets for free in exchange for adding an official account. Stickers are a great way to express your personality. You can also buy stickers with pop culture references or humorous emojis.
You can also launch a WeChat campaign called a KOL (Kids-of-the-Light) campaign. This is a type of advertising where famous bloggers, celebrities, and influencers collaborate with a brand. You can search for WeChat KOLs on the WeChat search feature or through marketing agencies. These accounts have a lot of subscribers and you can pay them a small fee for sharing your posts. Depending on your budget, you can choose whether to collaborate with famous influencers or famous bloggers.