You can choose to use service accounts or subscription accounts in WeChat Marketing. A service account will appear as a companion on the list of users. This type of account can send up to four messages per day and is suitable for promoting your product or service. Subscription accounts are best for marketing and advertisement purposes. Subscription accounts are also known as “subscription” accounts, and are extremely popular. They help you increase your sales. So, how do you choose between these two options?
WeChat marketing is an effective way to target users at different stages of their buying process. With targeted Group Chats and WeChat moments ads, brands can easily reach a target audience. You can also create HTML5 games that are relevant to your campaign and combine offline and online marketing with QR codes. Once you’ve created your ads, you can begin analyzing the results. You’ll be amazed by how much success you can achieve with WeChat marketing.
Creating custom stickers is another effective way to advertise. WeChat allows users to create their own stickers using images or videos. They can also upload and edit photos to fit the needs of these stickers. Some artists even use WeChat to sell physical products, extending their popular characters’ appeal. Brands also use stickers to connect with their customers. They often give them away free of charge in exchange for adding their official account. WeChat is fast becoming a powerful tool in marketing.
Despite the potential of WeChat for ecommerce, there are some key things that you should remember before diving into WeChat marketing. First, know your target audience. Chinese social media users are very engaged on WeChat. They are active on the platform and likely to buy your products or services. Having a website that offers a variety of products and services may be an excellent way to engage your target audience and increase your sales.
Stickers have become an integral part of communication in China and other Asian countries. People often use stickers to express their feelings, and an emoji for blushing doesn’t discriminate between shyness, embarrassment, and giddiness. In addition to emojis, you can buy sticker sets that feature pop culture references or animal stickers. Brands write 12 million articles on WeChat every day. Almost every month, the average user spends 66 minutes on the app.
Another common mistake is making viral marketing an integral part of your WeChat Marketing strategy. WeChat has begun to crack down on viral marketing as a way to improve the experience of its users. It’s best to avoid viral marketing in WeChat, but viral marketing is still allowed on other popular social media platforms. However, viral marketing should never be your sole marketing strategy. Weibo still allow it.