Marketing is a business’ strategy to create a relationship with customers and create value for them. The strategy must be more efficient than the competitors in creating, delivering, and communicating value to customers. In other words, it should exceed their needs and expectations. In essence, marketing is the creation of brand awareness. The next stage of the marketing process is conversion. The goal is to convince the potential customer to buy your product or service.
To capture customer interest, it is essential to know the value of your brand and the differentiating features of your products and services. Content is key, so include images and videos to capture visitors’ attention. In addition, topic sentences and eye-catching offers can trigger customer interest. Email marketing is another way to capture customers’ attention.
The AIDA model of marketing describes the four stages that a customer goes through when buying a product. The first step is awareness, followed by interest, and then desire. Once a consumer is motivated to buy a product, they need to take action. By using a marketing strategy that taps into these stages, brands can create content that appeals to their consumers and increase their sales.