Marketing is the process of making potential customers aware of a product or service. This can be done through advertising across various channels. It is important to choose the right medium and consider the cost of the advertisement. Advertising methods have evolved over the last few decades and are influenced by new forms of media. In the last decade, social media has become a popular way to reach people.
The goal of marketing is to make consumers aware of a product or service and its benefits. This should be done through sales materials and educational resources. This includes blogs, webinars, and one-pagers. Using humour can also help retain the audience’s attention. Email marketing and newsletters are also effective ways to retain customers’ interest.
Another marketing model is the AIDA model, which describes the customer’s journey from awareness to action. This marketing approach technique uses a four-step process to help marketers understand customer behavior and how to make it easier for them to make a purchase. It also involves identifying the customer’s pain points and the root cause of their problem.