SEO (search engine optimization) involves making a website more visible to search engines. It has proved to be incredibly effective in improving organic traffic to websites. Well-developed SEO strategies have seen businesses achieve massive success through search. However, some companies are still unsure whether SEO is worth the effort. According to a study by Fractl, only 18.4% of respondents believed that SEO was critical to their business, while over a third believed it was irrelevant.
The process of search engine optimization consists of writing the infrastructure of a website in a way that appeals to search engines. This includes developing onsite content that drives traffic and helps build topical authority within a niche. Onsite SEO also includes making the framework of a website search engine-friendly, including speed, SSL certificates, structured data, and clean coding. A website’s SEO can be tested by using tools like Google Search Console.
Social media is a powerful tool to boost search engine visibility. Ensure that your content is shared on various social media pages and build links and engagements. Moreover, apply onsite and offsite SEO techniques to your website in order to present yourself as an expert in your niche and build credibility. Once these are in place, SEO can lead to higher conversion rates from organic traffic.
Another essential part of SEO is internal linking. Internal links should include relevant anchor text. This is clickable text that appears blue and underlined on the page. Internal linking helps to make your site accessible to potential customers and search engine robots. In addition to helping potential customers find your website, it also helps search engines index your site and rank it accordingly. Ideally, you should include at least three relevant internal links on each page.
Another key aspect of on-page SEO is using keywords correctly. This includes using keywords in the body copy, title, and H1, and other relevant content. It’s important to make sure that each page of your site contains keywords that are relevant to your brand. This way, your website can be seen as more relevant to your target audience.
Aside from keywords, other components of SEO include a page’s URL and meta description. The URL should contain the main keyword and make it easier for search engines to understand what your website is about. It should also contain long-tail keywords to increase search engine visibility. Another important component is the use of images. Images are an attractive visual addition to a webpage and should be tagged with the right keyword.
Moreover, writing quality content is vital for onsite SEO. Keyword-rich content separates your website from competitors. Your internal pages are often the first destination of visitors, so it’s important to provide them with useful information that is easy to digest.