Creating valuable content that people want to read is the key to content marketing success. Whether you’re writing blog posts, articles, or even videos, your content should be educational and help solve your target audience’s problems.
Using your network, on social media or elsewhere online, is another great way to get your content in front of your target audience. This can be done through platforms like Twitter or LinkedIn, where you’ll be able to connect with other business owners and industry leaders.
Before you start writing, however, make sure you have a clear content plan that details who you’ll be targeting and what steps you’ll take to accomplish your goals. This can include creating an eBook, developing a series of blog posts that drive traffic to your eBook’s landing page, and even writing and emailing newsletters to promote your eBook.
If you’re planning to write a long blog post, consider breaking it up into sections and subsections to keep the reading flow flowing. Having a well-structured article will not only make your content easier to digest, but also will make search engines more likely to index it.
Your audience will provide you with a wealth of ideas for your content. Often, this feedback comes from comments on your blog or other social media posts, as well as conversations with existing clients and customers. Depending on your business and your target market, you may be able to use this information to help you come up with the next big idea for your content.
You can then create a content strategy that incorporates all of these elements. This will ensure that your content is always relevant to your target audience, is high-quality, and can be shared across multiple platforms.
For example, if your audience is made up of small-business owners who are looking to build a brand online, you might create short videos showcasing different types of digital marketing services that your business can offer. This will demonstrate your expertise to those readers and increase your brand credibility.
As a result, those customers will trust your company’s products and services, and might even choose to purchase them from you when they’re ready. This is called a “predictive” content strategy, and it’s incredibly effective in today’s marketing landscape.
What’s more, these strategies are incredibly affordable and can produce compounding returns. This means that over time, you’ll be able to grow your content marketing budget.
Content is the most valuable asset you own as a business, and it’s an incredible tool for building your brand’s authority. It’s free to create and post, and can be highly effective in helping you gain visibility and establish yourself as an expert in your field.
The only thing that makes a piece of content good is how it performs for your target audience, which is why the most important part of your strategy is making sure it’s high-quality. That doesn’t mean that it has to be perfect, but you should aim for something authentic, useful and helpful.