For people who aren’t quite in-the-loop, it can be a little tricky to harness the power of Instagram for online business purposes. After all, you have to create an account first before you can start putting quality content on it. But before we discuss how to do that, let’s take a look at how Instagram marketing works. The basics are simple: create content using the right tools, target your audience and boost your visibility, all with the goal of gaining more followers and ultimately, attracting more customers to your website.
For those of you who aren’t familiar with Instagram, it is an online photo sharing and social networking app that allows users to upload pictures and share them with their friends. It was only a matter of time before companies found a way to take advantage of this platform and make it easier for their consumers to keep up with their favorite lifestyle brands as well. With this in mind, companies such as Purell launched an Instagram application in order to help consumers make their bathrooms sparkle. More recently, these companies have launched applications that let users add stickers to their bathroom walls. These stickers, as you may have guessed, feature content from their own brands. Just like content from their in-store brands, these Instagram stickers can be bought via the app or through third party websites and portals.
Instagram Stories is a feature introduced by Instagram that allows users to “tag” a particular photo so that others can also see it. So, for example, if you take a picture of your kids with their friends, you can tag them in the story and this will make it appear on the feeds of everyone who has followed the story. This makes it much easier for people to identify with your content and build relationships with others. As such, Instagram stories have proved to be a potent method of brand building, particularly for small businesses that have limited budgets but a lot of creativity.
Instagram has a number of applications that can be used to create content and to share images. The first, and most basic, of these applications is the photo gallery. This works similarly to Facebook, with users being able to browse through their network of friends and their pictures.
The second, and more advanced version, of this app allows you to share more than just photos. You can now publish short videos, audio clips and documents. With this new feature, you will be able to attract more audience to your Instagram page, giving you more chances of having them follow you on Twitter, Facebook, and other social media channels.
A great aspect of the use of Instagram Stories is that it makes your content easy for anyone to find. Unlike other apps that force users to search through their network of friends, Instagram Stories makes it easy for people to locate your content based on their interests. For instance, if you are running an Instagram blog and posting content related to running, you will want to add links that will take them directly to your blog or to your profile. By creating content that is searchable, you will increase the chance that someone will be interested in following you on other social media channels, too. The ability to provide searchable links makes it easy for you to engage with your audience even after they have followed you on other social media sites.