The app Clubhouse is gaining popularity and has become a key marketing tool for businesses. But what is Clubhouse exactly, and how can marketers leverage the platform to reach their audiences?
Clubhouse is a platform that allows users to create and join discussions on topics they are considered experts in. Each discussion is led by a host, and participants can contribute by raising their hand to speak or ask questions.
While the platform can be used by anyone, it’s most popular among businesses and influencers with large followings. Some brands use the app to promote their products, others are using it to share knowledge and build trust with their audiences. Some have even created Rooms to highlight social or cultural rights.
For example, in honor of Black History Month, Pernod Ricard partnered with digital marketing strategist Karen Civil to host weekly conversations featuring Black female entrepreneurs. The conversations were broadcast on the app Clubhouse and promoted Pernod Ricard’s Martell Cognac brand.
As a result, the campaign generated over 14,000 new followers and engagements for the company on the platform.
One of the main benefits of Clubhouse is its ability to connect people and build community in a way that other platforms are not able to. Because of the platform’s audio-only format, it can be especially effective for establishing authentic human connections between businesses and their audience. In addition, the app is live and interactive, making it a valuable resource for marketers looking to engage with their audience on a more personal level.
Creating a business profile on the platform is an important step in leveraging Clubhouse for marketing purposes. To do so, businesses need to ensure that their profiles are complete and optimized with relevant keywords that align with their brand’s mission and values. They should also include a link to their website and social media channels. This will help potential customers find them and know how to get in touch with the brand.
Once a business has a solid profile, they should start joining rooms that are related to their industry. By participating in conversations and adding value to them, they can establish themselves as thought leaders. In addition, they can also promote their brand by sharing the discussion on their social media accounts.
To increase engagement, businesses can do giveaways during their conversations. The giveaways can be anything from a discount on their product to free samples or exclusive event tickets. This will not only generate buzz and excitement for the brand, but it will also show that the business is dedicated to its customers.
Besides increasing audience engagement, Clubhouse can also provide a lot of useful primary data for blog posts. Marketers can listen to expert opinions on the topic of their interest, interview other participants in the discussion, and then combine it into a compelling article for their blog. In addition, they can also leverage the platform to launch product launches and announce discounts or exclusive events.