If you are looking for ways to market your business through Facebook, you should consider investing in chatbots. These virtual assistants allow you to automate routine customer interactions, such as answering questions, and can even provide solutions. Chatbots are available in Facebook’s social channels, and they can help your business reach global customers. Facebook is also entering the ratings and reviews space, although it’s not clear how it will differ from Yelp.
As a result of the rise of paid Facebook advertisements, many people’s newsfeeds are getting crowded. Facebook may be surfacing posts from competing brands, and these posts may be getting pushed to the bottom of people’s newsfeeds. However, a recent study by BuzzSumo found that only ten percent of Facebook posts are video-based. Further, seventeen of the twenty most-viewed posts on Facebook featured video.
The latest update to Facebook’s custom audiences allows you to target only those who have interacted with your page, and if you use granular segments, you can save money on ads. You can also track conversions with Facebook pixels and optimize your ads around goals. These features will allow you to create a more targeted advertising strategy for your business. To learn more about Facebook marketing, check out Andrea Vahl’s new book, Facebook Marketing All-One For Dummies
As live video becomes more popular, Facebook will push towards a video-first position. The video platform is also expanding into consumer-facing markets, with augmented reality being a primary focus. In addition to video, Facebook is also investing in artificial intelligence with Messenger. With this, businesses in the hospitality, retail, and consumer packaged goods should start experimenting with chatbots on Facebook. Cathy Hackl, a nationally recognized live video influencer, is one of the nation’s leading Latino tech innovators.
Once a business has built a profile on Facebook, the next step is to convince fans to contact them through Facebook messages. Facebook messaging is similar to opting-in for email marketing on a landing page. People are more likely to read a message on Facebook than open an email sales pitch. If you’re looking to boost your Facebook marketing, consider integrating a Message Us on Facebook button on your website or contact page. Once you’ve implemented this, you’ll be well on your way to increasing your sales and brand visibility.
While Facebook has become a powerful tool for business, there are still some important aspects to consider when incorporating it into your marketing strategy. Having a high-quality presence is crucial because users will not tolerate your ads if they don’t like them. Additionally, a Facebook ad campaign allows you to provide a personalized shopping experience. For instance, you can offer discounts and gifts for purchasing products from your website. Lego, for example, saw a three-fold return on its Facebook Messenger ads compared to non-engagement.
Lookalike Audiences allow you to target people who are similar to your existing customers. You can create a Lookalike Audience by entering their contact information. Facebook can then provide you with a list of highly similar customers. You can further refine your targeting based on the demographics of these customers. This helps you reach more qualified prospects with your ads. So, do not miss out on these tools if you want to maximize your Facebook marketing strategy.