Content marketing is a creative strategic marketing approach designed to generate and distribute relevant, value-added content to attract and keep a clear and defined audience for your brand and, in turn, to help them resolve their problems. Rather than pitching your offerings or services to customers as part of a promotional campaign, you’re providing truly useful and relevant content to help them solve whatever issues they have and to encourage repeat business. It all comes down to engaging your audience on an ongoing basis, rather than simply throwing up a website and hoping for the best.
A powerful content marketing strategy starts with really good research. Your content should be designed around your audience and theme of the business. For instance, if you own an insurance company and want to attract new customers to your website, consider what types of content might be valuable to people who are seeking insurance tips. Content can also be targeted at potential customers who have similar needs, such as those looking for home insurance.
Content marketing becomes more relevant the more times it is distributed and shared. It is not the content that makes it relevant; rather, it is the repetition of that content that brings it value. In order to obtain quality backlinks, which are important to optimize your search engine positions, you must focus on content distribution. If you have the wrong distribution, the search engines will penalize you for that. A great way to get backlinks is to organize an article giveaway event, featuring your content and providing a hyperlink back to your site. There are several ways to organize giveaways, including emailing customer lists, providing free gifts for participants, and asking participants to share your content with their contacts.
Content distribution needs to include your target audience. This means that your marketing strategy should include strategies to reach out to all types of potential customers. When you create content marketing campaigns, make sure you select the type of audience that you want to attract. For instance, if you are in the online insurance business, your ideal audience might consist of young adults searching for information on life insurance. However, if you distribute promotional materials to students, they may not be interested in life insurance, but they might be interested in internet marketing.
Content marketing is different from traditional marketing because it is highly targeted and consistent. Traditional marketing is less likely to be consistent, because it is typically geared towards gathering a broad variety of customers. When a customer searches for a term, there is usually some variation in what comes up in the search results. Content marketing campaigns are much more personalized, because the content distributed is directly geared to the individual customer that you are trying to attract.
Content marketing strategies include seo efforts as well as other types of internet marketing strategies. SEO and link building are often used together for the best results. If you want to attract the most customers possible, then creating content marketing strategy with the use of seo tools like seo content, backlinks, social bookmarking, article marketing, video marketing, PPC advertising, etc., is a great way to increase your website traffic and profits.