Video is one of the most powerful mediums in marketing today. YouTube is no exception, with over 14% of customers buying from brands that advertise on the platform. With the right YouTube marketing strategy, you can build an audience of raving fans and drive incredible traffic back to your website.
1. Start with a bang
Your channel profile picture, banner and ‘About’ section are the first things that your viewers will see when they visit your channel, so they should be eye-catching and consistent with your overall branding. For your profile picture, choose a high-quality image that communicates your company’s values and brand personality. For your banner, a 2560 x 1440-pixel image is best for a professional appearance.
2. Build a strong brand voice
Your ‘About’ section is also the perfect place to share a brand statement and explain what makes your business unique. Use the space to tell a story or make a topical statement that connects with your target audience, and be sure to add your logo early on to boost brand awareness.
3. Keep it short and sweet
Your videos should be about a minute long or less, as too many minutes can cause people to get frustrated and stop watching. This is why creating a publishing schedule is important – you can plan out when you publish and when you will release new content to maximize the number of people who watch your videos.
4. Include keywords
Using keywords in your headlines, descriptions and tags is vital for making your content visible to the right people at the right time. Search engine optimization (SEO) is an essential part of any digital marketing strategy, and SEO-optimized videos will help your content rank higher in the YouTube search results.
5. Optimize your end screens and cards
Adding end screens and cards is an excellent way to encourage more views to your videos, and it can also help boost audience retention and circulation. These overlays can be placed within the last five to 20 seconds of a video, and can promote related videos or links to your channel as well as other videos on your playlist.
6. Build a community of subscribers and followers
Subscriber numbers aren’t just a measure of how many people are watching your videos, they also demonstrate to YouTube that the videos you upload are relevant and provide value. The more people who subscribe to your channel after viewing a video, the more likely it is that they’ll view future videos you upload.
7. Engage with your audience and build a community of like-minded people
The most effective Youtube marketers are those who take the time to build a community on their channel. By responding to comments and replying to questions, you can build a strong relationship with your followers, and show them that you care about their opinions.
8. Embed your videos in your blog or site
Embedding your YouTube videos in your blog and/or product page is a great way to boost conversions, attract new subscribers to your channel and increase your YouTube ranking. This is because people will be more likely to find your blog or website when they search for your YouTube videos.