Instagram is one of the most popular social media platforms. With 59% of adult users using it on a daily basis, it’s an important channel for any brand. But with so many businesses competing for audience attention, it’s important to have a strong strategy in place before you jump in.
Start by defining your Instagram marketing goals. These will vary by business and industry, but they typically include things like increased followers, engagement, and sales.
Posts That Get The Most Engagement
The key to getting more Instagram engagement is posting engaging, relevant content that appeals to your target audience. This means that your posts should be consistent with your overall brand messaging, and should be crafted to be visually pleasing and attention-grabbing.
Make sure to use hashtags that are relevant to your brand. Having a branded hashtag can help your content get found on search engines and drive traffic to your page. This type of promotion is especially effective for brands that sell products and services.
Add a Product Teaser
A great way to grab the attention of your followers is by posting a product teaser. You can create a simple video that shows off your favorite product and includes a link to the actual product on your website. This is a cost-effective and easy way to promote your products to a new audience.
Use Stories Highlights
If you want to share longer stories and still keep your followers engaged, try adding a Stories highlight. These highlight your top posts and are a great way to promote new content without taking up too much space in your feed.
Tags and Alt Text
You can also use hashtags in your captions to increase visibility for your Instagram posts. This is especially helpful for people who aren’t following you but still want to see what you’re up to.
Live Videos are Still a Big Part of the Game
While video may seem intimidating on Instagram, it can actually be quite powerful for building relationships and increasing engagement. It also helps you reach a larger audience than traditional photos, which is crucial if you’re looking to gain more exposure on the platform.
The Instagram algorithm isn’t your enemy
Algorithms are designed to deliver relevant and entertaining content to users, so it’s a good idea to understand how they work and how to leverage them to your advantage. For example, you can get Instagram insights that give you a breakdown of the best times to publish your posts and which content gets the most impressions.
Reels and Storyposting are also becoming more and more popular on Instagram, so it’s a good idea for brands to incorporate both formats into their Instagram strategy. Reels are a great way to show off your creativity, while Storyposting is an excellent way to engage with your audience and build long-term loyalty.
Hootsuite makes it easy to schedule and post across all your social channels, including Instagram, from one dashboard. Plus, with its Creative Cloud integration, you can access your Adobe libraries directly in Hootsuite and easily edit images in Composer.