Podcast marketing is a way to drive traffic to your podcast and build an audience. It can take a little time and patience to get results, but if you keep at it, you’ll eventually see the growth you’re looking for.
Your Podcast’s Title and Description: It’s important that your podcast’s name is catchy, but you also want to be sure to include a relevant search term. Creating unique titles and descriptions will help you stand out from the competition and attract more listeners.
Using Your Social Media Profiles: Sharing your episodes on social media platforms is an effective and affordable way to get the word out about your podcast. Be sure to include a link to your podcast in your social media posts so people can learn more and subscribe to your show.
Guest Insights: Bringing guests on the show to talk about topics that are important to your audience is a great way to attract new listeners. But it’s also important to consider how to turn their insights into branded opinions that can be used to promote your podcast.
Reach Out to Influencers: Finding and partnering with influential people in your industry or niche is an effective way to get the word out about your podcast. You can create a partnership that includes free products and services or a discount on your products to encourage influencers to share your content.
Offer Coupons and Prizes: Offering coupons on air or online is an excellent way to attract attention. You can give away introductory promo codes for your products or services, free consultations, or even company swag to people who sign up with a special code.
Email Newsletters: Sending an email to your list of subscribers each time you publish a new episode is an easy and effective way to connect with your listeners. Apps like OptinMonster and HelloBar make it simple to collect email addresses on your website and then send them updates whenever you release an episode.
Video Marketing: Adding video content to your podcast is an effective way to increase your exposure, especially for the first few months. You can add videos to your podcast’s show notes or upload them directly to YouTube to grab additional views and shares.
Syndicate Your Episodes: Podcasters can use a variety of ways to syndicate their episodes across different platforms, but the easiest and most effective way is to create a link that will redirect listeners back to the original episode in iTunes, Stitcher, or other podcast platforms. You can also include the link to the episode in your emails and social media posts so that people can find it easily.
Transcripts: Leaving a transcript of your podcast on your show notes is an important SEO booster that you can also repurpose for your blog or website. You can leave a full transcription or select excerpts from your podcast, depending on the format that works best for you.
Repurposing Your Content: Another way to increase your podcast’s visibility is to repurpose some of your content for a video. This strategy will not only boost the SEO benefits of your podcast, but it can be a fun and creative way to promote your show.