5 Strategies That Work for Content Marketers
Are you familiar with the term Content Marketing? If not, in no time at all you will, as this concept will be one of the main pillars on which your business is built and developed upon. Content Marketing is a marketing strategy that aims to build upon relationships between the consumer and businesses. It is about giving your consumers what they want in an engaging and creative way.
So, how does Content Marketing fit into your social media marketing strategy? First off, Content Marketing can strengthen your social media marketing strategy by allowing your consumers to engage with what you are saying. This is done through creating and providing quality content in exchange for their feedback. In doing so, your consumers will develop a strong relationship with you and your company, leading to increased interest in what you have to offer. Second, Content Marketing also allows for increased engagement leads, which will lead to more conversions and more sales.
So, what are the 12 best types of Content Marketing? The short answer: Social media. Social media allows your consumers to engage with you in a more traditional way. It is done through sharing and discussion via various forms of communication including, but not limited to, Facebook, Twitter, blogs, and articles. Many times, this type of Content Marketing is referred to as “dofollow” Content Marketing because you actually send your followers a notification that they have just been added to your list. It is an extremely powerful tool that can greatly increase your lead generation.
Another form of Content Marketing is through publishing quality content in a blog or article directory. This can be done through hiring a blog writer, freelance writers, or purchasing pre-made website content from content directories, such as Helium and ArticleBase. Content published on blogs and article directories can attract traffic back to your website. In fact, many blog sites allow you to put links back to your website within your posts, and some even allow you to leave a link at the bottom of each article. If you maintain consistent quality content, your blog or articles will be syndicated throughout the Internet and around the world, bringing people to your site who are already interested in what you have to offer.
Another effective Content Marketing strategy is called “immersive or blended entertainment.” This Content Marketing technique includes integrating videos, images, sounds, and other forms of interactive content into your website or blog. Immersive content marketing has proven to be very effective in increasing brand awareness and generating leads.
Last, but certainly not least, is creative inbound marketing. Creativity inbound marketing is when Internet Marketers take creative risks, develop a product, or service, and try to bring it to the public in an unusual way. The most successful marketers are those who enjoy jumping out on new and creative ideas. If you’re interested in learning more about creative inbound marketing, contact us today.