Creating an email marketing campaign is a great way to keep in touch with your customers and prospects. However, if you aren’t sending out emails that are actually opened, it’s not going to be very effective. Luckily, there are some email marketing tips that can help you boost your open rates.
A good email marketing strategy is to start by segmenting your contacts based on attributes such as location, age, and content preferences. This will help you send targeted emails to your audience and increase open rates in the process.
Using a personalized subject line is a proven way to increase your open rates and improve the customer experience. This is especially true for bespoke brands. In fact, a recent study found that using an emoji in the subject line can lead to a 56% higher open rate than a non-personalised subject line. However, do be aware of the potential downsides of using emojis.
Creating a sense of urgency is another key tactic to improve your open rates. By mentioning a specific deadline or offering a limited-time offer, you can encourage your recipients to actually click through to your website.
The golden rule of subject lines is to use language that is both entertaining and informative. Using a clever and well-written subject line will pay off in the long run. The best subject lines are no more than a few words. Avoid cramming your emails with multiple exclamation points and punctuation marks as these will likely get tossed in the trash.
The newest email marketing trend is tying your subject line into your brand’s personality. This is a great way to show your subscribers that you understand their preferences and aren’t simply pushing an ad for a product. A good example is Chubbies, a leading pet food brand that uses nicknames to help personalize their emails.
The best subject line is the one that stands out from the crowd. It’s also a good idea to include a tidbit about your brand in the body of your email. A study by MailChimp found that a descriptive subject line had the highest open rates of all the email marketing tips analyzed. The most effective email subject lines are able to communicate the benefits of your product while also teasing your customers with the promise of a better experience.
The most effective subject line will also help you to better gauge your customers’ interests and needs. Identifying the main pain points of your customers is a good starting point. This way, you can craft emails that address their pain points in a meaningful manner. You can also make use of their preferences by sending them content that matches their interests.
A good email marketing campaign will yield a high ROI. However, if your emails aren’t being opened, then all of your efforts are a waste of time. With the right email marketing tips, you can boost your open rates and turn your emails into click-throughs.