In today’s Internet marketing environment, Chinese social networking site Weibo has emerged as one of the most popular forms of social media marketing. This Chinese social networking site has millions of users and offers global marketers access to Chinese microbloggers and users who post regularly on Weibo. However, to effectively market through Weibo, you need to use some viral marketing strategies to get your message out to the masses.
Weibo provides you with an opportunity to target your audience directly. No matter what brand of product you are selling, Weibo can help you target your audience in a unique way that traditional online marketing cannot. Because Weibo is Chinese in origin, you will be able to tap into the popular Chinese microblogging culture, allowing your marketing message to be instantly translated into Chinese. Additionally, weibo is free to use, making it an economical effective marketing strategy for companies new to the Chinese markets. As a result, no matter what kind of product you are selling, you will be able to attract customers easily by using this free social marketing tool.
Weibo is also effective at promoting businesses in your local market because it offers the perfect platform to reach out to the locals. Unlike other forms of microblogs that only allow you to update once, Weibo allows you to post up to five posts in any given day, continuously increasing your exposure to your target audience. Moreover, if you want to make your Weibo account more personal, you can even choose your user name and nickname to make it more personal. This is an ideal marketing strategy for small brands or start-up businesses who want to quickly build up their brand awareness in their local market.
Since your Weibo marketing campaign is entirely driven through micro-blogging sites, you need to effectively integrate it with your other marketing strategies. One of these strategies is running a promotional campaign using the “blue widget” application. Basically, every time you post a new post on your Weibo account, it is automatically forwarded to your Weibo business account. With this tool, you will be able to easily gauge the responses from your posts, which you can then use to determine your next marketing move. If your post was approved, the blue widget will be replaced by a QR code, which will then allow your Weibo business account access to your brand’s full range of promotions and offers.
Another helpful aspect of using Weibo to boost your online marketing is the increased brand leverage you will gain from the dedicated following of your Weibo peers. Similar to the concept of having a dedicated customer support team, your followers on Weibo can help you better reach out to your target audience and get more people to check out your products. Since your friends and influential influencers are likely to be interested in what you have to offer as well, it would be easy for them to share your content with their Weibo followers and even bring in more new potential customers.
You can also take advantage of the added credibility that comes from being listed in the “chinagory” – a local knowledge database used by local businesses to promote their products. You will most likely want to make use of this feature if you are marketing locally, as the presence of your brand at “chinagory” sites will give you an edge in the local market. The great thing about this is that not only will your ads appear at Chinagory sites, but you will also be able to see relevant statistics such as the average viewing time for your ad, the number of clicks and impressions that it has received, and even the results of your ad campaign. With this information, you will know whether or not you are on the right track with your marketing efforts!