Category Archives: General

Three Ways to Use Weibo As a China Social Media Marketing Strategy

Using Weibo as part of your online marketing strategy will give you targeted results and help you build your community quickly. Here are three methods to advertise on Weibo: Influencer marketing – You can only get content on Weibo by … Continue reading

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The Importance of Onsite Link Building for SEO

Search engine optimization is about creating content that is relevant to the user. Search engines like Google are constantly updating their algorithms. Aiming to rank pages that are relevant to the user will get you more visitors. Ensure that your … Continue reading

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The Importance of On-Page and Off-Page SEO

If you’re interested in SEO, then you must first understand what it is and why it’s important. SEO is the foundation of a holistic marketing ecosystem. This means that it’s important to understand the needs of website visitors and implement … Continue reading

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Digital Marketing Trends That Will Shape Your Business in the Years to Come

If you’re in the business of digital marketing, you’ve probably noticed that technology has made a huge impact on our lives. What seemed like a joke a few years ago may seem completely normal now. Artificial intelligence, voice search engine … Continue reading

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The AIDA Model of Marketing

Marketing is the process of identifying, understanding, and communicating an offering to customers. The process includes designing the product, creating and distributing advertising campaigns, and delivering value to customers. In early 1950s, E. J. McCarthy developed the concept of marketing … Continue reading

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Email Marketing – How to Write an Effective Subject Line for Your Email Marketing Campaign

Personalize your email subject line. People love receiving personalized emails, and a well-written one shows that you’ve taken the time to write it. Remember that your subscribers don’t want to be flooded with promotional emails from your business; they just … Continue reading

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How to Make Social Media Marketing a Success

The goal of Social Media Marketing is to attract new followers and fans. This means tapping into the current customer base and encouraging them to become followers. This is achieved by offering coupons or free gifts, and creating content they … Continue reading

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AIDA, Knowledge-Based, and AIDA Model of Marketing

Marketing is the process of creating and promoting a product or service. Many different types of marketing are used to create awareness of a product or service. Advertising may include print, radio, or television ads, direct mail, email, and the … Continue reading

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How to Use Content Marketing to Increase Conversions, Raise Brand Awareness, and Boost Revenue

Content Marketing is an excellent way to target your audience. It is a strategic strategy that engages your audience with valuable content. It can increase conversions, raise brand awareness, and boost revenue. In this article, we’ll discuss how to create … Continue reading

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How to Create a Creative Video Marketing Strategy For YouTube

Creating a winning marketing strategy for YouTube is essential for success. Create videos that are interesting and have viral potential. Optimize them with keywords and related topics to increase your chances of getting viewers. Listed below are a few tips … Continue reading

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